With 8 days left in our campaign, we have spent just over 50% of our budget. We have been fairly succesful in getting clicks in our "Popular Games" category with over 300 hits, so i plan on raising the budget for this AdGroup significantly during the final week. Since this category was so popular i geotargeted it to South Florida during the first week so that it may attract customers to the store. I plan on eliminating the "Resources" category altogether, as it has done nothing to help the campaign.... no point in keeping dead weight. I will use the funds from this category to boost our "In Store Events" category, which has shown some interest; but unfortunately the CPC is high compared to the "Popular Games" category. It is essential to continue this category though as it is more likely to attract good traffic, or visitors who may eventually visit the store in person.

-Jeff