The Last Post

For all loyal viewers thank you for staying tuned and following the progress of our campaign. Our Adwords campaing finished with about 500 clicks and over 4 million impressions. This is my last Post! Farwell

Final Week of Adwords Campaign

This is the final week of our Adwords campaign. After adjusting our budget from the previous week, today we will see how well we did in our campaign. This was a great project to do and be a part of this semester. For future uses, I would use the Google Adwords to promote any business I am a associated with.

Winding down....

With only 2 days left in the competition, I am frantically trying to spend the remaining 60 dollars left in our budget. I decided to raise the maximum bids and daily budget for each category drastically, because it is better to run out of money before the deadline as opposed to having some leftover. So far we have had 440 people click through to our site at an average CPC of $0.33, which we consider to be rather successful. Before the campaign began, the website had only received about 1,500 clicks in the past year, so adding 30% to that in only 4% of the time is a good accomplishment.

-Jeff

2nd Week Running Adwords

After two weeks of running the adwords, we receive over a couple million clicks. Last week we had a click through rate of about 4.5%. For this week, our group will go through and eliminate adwords that are not useful. We will also incorporate new adwords to try to increase our CTR. Also we will be working on our blog marketing plan. More updates coming soon.

Feeling Good

Hello loyal viewers. In class last week the professor informed me and my group that we are currently doing the best in the class on the AdWords Competition. He pointed out a few key price changes we can administer to push us even further in the lead and really dominate the competition. That really gave my group and I the motivation to really step up our strategy to run the table and possibly win the competition. Thanks for keeping up with the AdWords Competition and stay tuned for more updates.

Malik E.

As the competition winds down.....

As the competition winds down we have drastically improved my CTR!  It is .67% much better than it was when we started.  We just hope it is good enough to win.  We have added various AdWords and deleted inefficient ones to better our CTR percentage.  We have learned more from this competitive atmosphere, than we have in any other class.  We can not wait to apply the knowledge gained, to various companies we will soon work for.   

Daniel R

With 8 days left in our campaign, we have spent just over 50% of our budget. We have been fairly succesful in getting clicks in our "Popular Games" category with over 300 hits, so i plan on raising the budget for this AdGroup significantly during the final week. Since this category was so popular i geotargeted it to South Florida during the first week so that it may attract customers to the store. I plan on eliminating the "Resources" category altogether, as it has done nothing to help the campaign.... no point in keeping dead weight. I will use the funds from this category to boost our "In Store Events" category, which has shown some interest; but unfortunately the CPC is high compared to the "Popular Games" category. It is essential to continue this category though as it is more likely to attract good traffic, or visitors who may eventually visit the store in person.

-Jeff