Thursday, March 12, 2009

We anticipate our site to be up within the next few days following some maintenance. During the first week of the competition we will be using 3 different AdWords categories in attempt to draw visitors to the website. The first will be popular game titles and consoles, so we will use keywords based on the most popular games and consoles to attract a broader audience to the site. An example of this will be "killzone 2 ps3." We will also have another category based on the resources the site has to offer, such as a forum and game reviews. An example keyword for this category would be "street fighter 4 review" or "video game forum." For the last group, we will use geotargeting to attract visitors to local happenings withing the store, such as tournaments, birthday parties, or LAN parties. Example keywords here would include "kids birthday party Hialeah," "LAN party Hialeah," or "Madden tournament Florida." Overall, we expect to use over 1,000 of these keywords to attract visitors, and we plan to update on which keywords are most effective. Look for updates shortly.

-Jeff

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